CREA(C)TIVITY: 'OK Go' plays creativity.

One of my favorite ways of wasting my time is watching music videos. I love it. Indeed, I do not think it is actually a waste of time, I guess it is just a widespread belief. It is true though that sometimes I can spend hours on Youtube jumping from one video to another while I should be doing other things, but... Don't you get tired of doing what you should do instead of what you want?

I do, and I am sure of not being the only one. Indeed, I like to think I learn new things when I watch music videos, and so I do not like to waste my time watching stupid ones. Unfortunately there are actually many of them.

Rather, when I sit down on my sofa or in front of my computer to search for some music entertainment, what I expect is to discover new interesting and appealing videos. I consider myself a creativity consumer. If after ten minutes or so, any video has attracted me enough, there is no time to waste then.

If you are lucky, sometimes you discover bands that create a really fascinating work. That is the case of OK Go. Have you ever heard about them? Maybe you know them as those four crazy guys who appeared in a video dancing on moving treadmills. You're right!

The best point about this Chicago-based band, officially formed in 1998, is that its videos amaze people not because of the use of impressive visual effects or expensive production techniques, but because of the captivating simplicity of its work. Millions of people are addicted to the extreme creativity that distinguishes the band's homemade music videos.

The first time that the four members of OK Go delighted the audience with its creative personality was in 2005, through the growing popularity of websites like YouTube. "A Million Ways", a song from their album Oh No, quickly became the most downloaded music video in history.

Several months later, OK Go most popular video appeared. "Here It Goes Again" featured the bandmates dancing on moving treadmills, performing extremely coordinated movements. The song became a Top 40 hit in America and the U.K., and the band took home a Grammy Award for the video.

Most of OK Go videos are outstanding, but the last one is a real masterpiece. "Needing/Getting" is that kind of videos that catches your attention from the first second to the last one.