Listen to the city.

I love cities. I love walking through their crowded streets, stopping in front of every appealing show window, or simpliy seating in one of their numerous cafes to see the people going and coming. I like that contradictory feeling of loneliness while being surrounded by hundreds of people. You do not know them. They do not know you. It makes me feel independent and free.

However, a pleasant walk around the city becomes sometimes a true nightmare. There are days when it is hard to listen even to your own thoughts. The everyday din of the cities can block your mind, interrupting any thinking. I guess that is probably the reason why so many urbanites walk around with their ears covered with headphones, some of which certainly can be considered luxury items. 

This is the idea that underlies the new campaign of AIAIAI for the latest headphone-release of the brand, the Capital, specially designed for the on-the-go urbanite. The campaign, which is named 'Make the city sound better', is based on the development of an ambitious, design and sound project: The Sound Taxi. With the active collaboration of the London-based sound artist Yuri Suzuki, the brand has transformed one of the typical black taxies of London into a vehicle which is capable to turn the noise of the city into electronic music.

The Sound Taxi is equipped with a microphone that records its surrounding noise. A specially designed software analyses the captured frequencies of the noises and uses them to generate unique music in real time. The sounds change and evolve as you drive around the city, so the music generated matches the dynamics of the streets. Passerby can hear the music via the 67 speakers built into the entire care body and the big horns on the top of the taxi's roof. Additionally, the passengers of The Sound Taxi can tune-in to the converted sounds via headphones installed inside of the vehicle.

Source: Yorokobu.es

I find the project very interesting and creative. The bran is not only offering a promise to its target, they are giving people a chance to experience by themselves what the new headphones can do for them. The Capital headphones make the city sound better.


Keep reading on: 
Make the City Sound Better | Campaign
Make the City Sound Better | Tracks (soundcloud.com)
AIAIAI website | Capital Headphones
Yuri Suzuki website

Red Bull gives you wings!

Creatives are defined by a constant interest in the possibilities of new combinations. Creative people are thought to have the ability to see the relationships between disparate things. They go beyond the established standards. An attitude that I certainly associate with one of the most popular brands in the world, Red Bull. 

Red Bull is a master combining its brand advertising with adrenaline, which matches perfectly with the product. The creativity does not come from this combination itself since it is an energy drink, but from the creative ways in which the brand promotes this combination. Although Red Bull produce traditional advertising, its brand communication is based on experience. 

Red Bull develops an international marketing campaign that includes numerous activities range from art shows to music and video games. Although the brand is especially known by its relationship with the world of extreme sports like mountain biking, BMX, motocross, surfing, windsurfing, snowboarding, skating, breakdancing or Formula 1 racing. However, the Earth seems not to be enough for the brand so Red Bull decided to go even further taking its brand to the edge of space.

Source: Red Bull Facebook

Last sunday, October 14th, Red Bull Stratos mission was successfully accomplished. Felix Baumgartner, an Austrian skydiver and thrill-seeker, ascended in a stratospheric balloon to jump from 128,100 feet. During the 4 minutes and 20 seconds of freefall, Felix accelerated to 833.9mph, achieving Mach 1.24. Now, he boasts the world record for highest ever jump and freefall, and for becoming the first man ever to break the sound barrier with his own body.

Millions of people could watch the mission either online or on TV. According to YouTube, around eight millions viewers were watching how Felix jumped from the stratosphere. Meanwhile on TV, Discovery Channel had a marathon viewing event that also allowed people to follow this historic moment. 

However, if you are one of those people who didn't know about this event until media started to bombard with news about it, don't worry! You can search on Internet and you will find plenty of videos and photographies that attests the feat. 

Aside from Mr. Baumgartner's personal achievement, it has clearly been a success for the company since Red Bull has attained to be the first commercial brand to be advertised in the stratosphere.

Keep reading on: 

Red Bull Stratos Mission

Exclusive: What Felix Saw | Red Bull Stratos Live Jump POV

Red Bull Facebook

Red Bull Stratos: Felix Baumgartner's Historic Freefall

Be safe. Be productive!

Words. How beautiful are they? And how harmful they can be? Words are everywhere. They build the world we live in, and help us to live in it. We need them. We talk, write, hear, and read words. They are our daily tool to communicate with others, but also to communicate with ourselves. 

When we write, we start a process in which we dialogue with our own mind, trying to translate our thoughts into written words. It needs concentration to listen to our mind. But current technology has snatched away from us our capacity to concentrate due to the multiple windows and applications that constantly vie for our attention. 

I am sure you are not surprised of it. It is an evident truth. We all tend to spend part of our working time trying to avoid all sorts of distractions that interrupt our concentration on the job we are doing. But we do not always succeed in out attempt. Do you?

If you are one of those people who sometimes need an hour to start writing on a new text document, don't worry anymore! I bring you a recourse that will help you to make the most of your time. Say hello to Ommwriter:

Ommwriter is a new generation of text editors that removes all distractions from the computer desktop and helps users to concentrate more whilst writing. It was created by HerraizSoto&Co, an independent creative agency based in Barcelona since 1997. 

Ommwriter originally emerged as an internal tool for use within the agency. The idea was to build a 'place' where they could go to escape from the humdrum noise. Ommwriter builds an environment where writers can be at one with themselves and their ideas. 

Fortunately, when the agency ascertained that the tool they had created was so useful, they decided to share it. The happy event took place in 2009. In words of the agency itself, by opening up Ommwriter to the rest of the world, HerraizSoto&Co wanted to communicate the importance of ideas as well as the ability to understand technology as an aid and not a distraction, and to vindicate the value of concentration. Besides, Ommwriter has become a self-promotion tool for the agency, which reveals its creative, freshness philosophy towards work. 

If you are interested, you can download Ommwriter through this link: http://www.ommwriter.com/en/free-download-mac.html 

All in all, I stronly recommend you to check out HerraizSoto&Co website. The work of this agency is absolutely inspirational: http://www.herraizsoto.com/ 

White becomes green!

Have you ever felt stupid telling someone your ideas? You shouldn’t. Every idea might seem ridiculous at the beginning, but every idea needs of the obsessive work of its author to become a success. Especially those ideas which sound weirder. 

In my opinion, what determines if an idea is good or bad is the effort of the person who wants it to become a reality. Carolina Delgado believed in her idea, worked on it, and now she has obtained her reward. Last May, she won the Adidas Originals White Space Project in Bogotá, Colombia, with Planta Baja, an artistic project based on environmental awareness. The idea first arose eight years ago, when Carolina started to re-use old things and bring them to live again, though with a different purpose. The concept of the project is to integrate nature, art and design, all together in a single space. A key word of Planta Baja is recycling. 

But... What is exactly Adidas Originals White Space Project? Originals WSP is a campaign aimed to honor the creativity, authenticity and uniqueness of women, values closely related with Adidas brand personality. Originals White Space Projects ofers the artists a big, white space where they can unleash their imagination in order to create an innovative setting, no matter the theme. Adidas invites girls from around the world to share their passion and showcase their creative skills. United States, Taiwan, Greece, Norway or Italy, are some of the countries where WSP has encouraged women to develop their creativity.

Although this is the second edition of Adidas Originals WSP, it was the first time that the campaign took place in Colombia. Women from all over the country arrived to Bogotá to participate and share their creativity. They showcased their talent through very different artistic projects inspired on fashion, music, cooking, and many other diverse topics. However, it was the original creations of Carolina Delgado which filled the Adidas store with its green message.

Keep reading on:

http://www.youtube.com/watch?v=gDB0eKFC2I4
http://www.revistadiners.com.co/articulo/39_567_el-espacio-en-blanco-de-carolina-delgado
http://adidasoriginals.tumblr.com/