White becomes green!

Have you ever felt stupid telling someone your ideas? You shouldn’t. Every idea might seem ridiculous at the beginning, but every idea needs of the obsessive work of its author to become a success. Especially those ideas which sound weirder. 

In my opinion, what determines if an idea is good or bad is the effort of the person who wants it to become a reality. Carolina Delgado believed in her idea, worked on it, and now she has obtained her reward. Last May, she won the Adidas Originals White Space Project in Bogotá, Colombia, with Planta Baja, an artistic project based on environmental awareness. The idea first arose eight years ago, when Carolina started to re-use old things and bring them to live again, though with a different purpose. The concept of the project is to integrate nature, art and design, all together in a single space. A key word of Planta Baja is recycling. 

But... What is exactly Adidas Originals White Space Project? Originals WSP is a campaign aimed to honor the creativity, authenticity and uniqueness of women, values closely related with Adidas brand personality. Originals White Space Projects ofers the artists a big, white space where they can unleash their imagination in order to create an innovative setting, no matter the theme. Adidas invites girls from around the world to share their passion and showcase their creative skills. United States, Taiwan, Greece, Norway or Italy, are some of the countries where WSP has encouraged women to develop their creativity.

Although this is the second edition of Adidas Originals WSP, it was the first time that the campaign took place in Colombia. Women from all over the country arrived to Bogotá to participate and share their creativity. They showcased their talent through very different artistic projects inspired on fashion, music, cooking, and many other diverse topics. However, it was the original creations of Carolina Delgado which filled the Adidas store with its green message.

Keep reading on:

http://www.youtube.com/watch?v=gDB0eKFC2I4
http://www.revistadiners.com.co/articulo/39_567_el-espacio-en-blanco-de-carolina-delgado
http://adidasoriginals.tumblr.com/